Johnnie Walker Blue Label Ultra - An Overview
Johnnie Walker Blue Label Ultra - An Overview
Blog Article
The Ultra bottle is the results of a 5-12 months quest by Johnnie Walker’s proprietor, Diageo, to find the most sustainable and lightest packaging probable when retaining the posh aura from the franchise and its special combination of whiskies, which contain ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
This new, light-weight bottle is usually a factor of exquisite attractiveness; but far more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We're going to continue implementing these learnings throughout our vary, having extra progressive strides as we glance to the way forward for Scotch.”
According to our investigate, It is usually thought to become the world’s lightest 70cl Scotch Whisky glass bottle at any time introduced to marketplace.
We’ve introduced Distilled 2025 – Discovering the best traits driving consumer conversations worldwide.
Our DRINKiQ programme aims to lift the 'collective consume IQ' by raising community consciousness of the effects of alcohol and supporting responsible ingesting.
This can make a discreet opening through which the bottle is often removed. Soon after pouring a glass of the uncommon, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its organic resting position along with a testomony to purposeful structure.
In the midst of its 5 years of investigation, the brand name has become granted a UK patent4 and to encourage further development while in the sector – and in a primary for Diageo – a license to your patent might be presented on the royalty-totally free foundation to any individual on this planet who click here wishes to share in these discoveries.
And also redesigning the glass, considered was specified to how the bottle would be produced and transported.
Weighing a hundred and eighty grams, the Blue Label Ultra bottle is usually a glimpse into the way forward for sustainable luxury spirits packaging
Find out more about Spirit of Development – our global ESG programme that will help produce a far more inclusive and sustainable environment.
It is a globally allocated launch created from rare shares, which includes whisky from ghost distilleries which are now not in operation. Lower than 888 bottles were being manufactured throughout the world.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo In addition to this, Diageo has declared that a royalty-absolutely free license to your patent is going to be supplied to anyone who needs to affix Johnnie Walker in its mission. Lindley explained: “As opposed to hold this new awareness near to our chest, we’re psyched to be offering a royalty-totally free licence to our granted British isles patent to the globe.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
“We’re possibly about 12 months from People 1st merchandise hitting the marketplace because of the lightweighting system.”
“You may say It truly is beneficial that we’re acquiring ahead of your curve with the many legislation. But we’d began [Ultra] before [PPWR procedures] ended up printed,” says Lindley, incorporating that it’s crucial for Diageo to prioritize because it’s a “major adjust for [all our liquor categories] being thinking of minimal probable packaging bodyweight.
Your payment data is processed securely. We do not shop credit card details nor have usage of your charge card data.
And also this, for The very first time in Diageo’s background, a license to our patent for light-pounds glass beverage containers are going to be available on a royalty-free of charge basis to all as a means to stimulate progress in the broader sector.